Nine Rules That Lead to Startup Success

Winning path

Ninety percent of startups fail. But if entrepreneurs follow these nine rules, a startup has a chance to be a 10 percenter.

1. Don’t live in a vacuum.
2. Develop an idea that solves a big problem in a unique way.
3. Don’t run out of cash.
4. Invent complete products, not concepts.
5. Avoid big gaps in strategy.
6. Build a winning team.
7. Have better, faster, cheaper solution than competitors.
8. Understand market, and expect (and prepare for) unexpected movement.
9. Listen to good advice from the right people.

Thanks to Marina Zbobnova for crystallizing these points at the Santa Monica New Tech Reunion at Cross Campus in Santa Monica.

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